Marketing A.A.S.
The Marketing program helps prepare students for a career in the fast-paced world of marketing. The program emphasizes marketing principles and existing practices. This career choice provides students with diverse career opportunities. This field is proving to be one of the fastest growing fields of employment opportunities. Graduates are prepared to:
- Perform various market research techniques
- Analyze and assess market information from research data
- Identify and analyze advertising techniques
- Understand the need to develop a marketing plan
- Understand electronic commerce
Career Opportunities/Transfer Information:
Graduates find employment with marketing agencies, newspapers, trade journals, telephone companies, banks, computer industries, government and private industry. Specific titles may include: sales representative, marketing management trainee, market analyst, and public relations employee. Early academic advisement will allow the student to transfer most credits into a four-year program.
Program of Study
|
First Year
|
|
|
|
|
|
First semester |
Courses |
Credits |
Second semester |
Courses |
Credits |
BU 111 |
Business Organization & Management |
3 |
BU 115 |
Accounting II |
3 |
BU 114 |
Accounting I |
4 |
BU 141 |
Introduction to Marketing |
3 |
EN 111 |
English I |
3 |
EN 112 |
English II |
3 |
FS 100 |
Freshman Seminar |
1 |
|
Liberal Arts Elective |
3 |
IS___ |
Information Science Elective |
3 |
SS ___ |
Social Science Elective |
3 |
SC___ |
Science Elective |
3 |
HE 130
OR HE
121 |
Wellness OR Personal and Community
Health |
3 |
|
Total |
17 |
|
Total |
18 |
Second Year |
|
|
|
|
|
First semester |
Courses |
Credits |
Second semester |
Courses |
Credits |
BU 142 |
Marketing Research & New Business Development
|
3 |
BU112 |
Business Communications |
3 |
BU 225** |
Customer Service Management** |
3 |
BU 143 |
Advertising |
3 |
BU 232 |
Principles of Management |
3 |
BU 245 |
Marketing Management |
3 |
MA 127 |
Mathematical Statistics I |
3 |
BU ___ |
Business Elective* |
3 |
SS 185 |
Introduction to Macroeconomics |
3 |
SS ___ |
Social Science Elective |
3 |
|
Total |
15 |
|
Total |
15 |
65 Credits Required for the Associate
in Applied Science Degree |
+ A student pursuing a degree in this
program may, after consultation with an academic advisor,
select course(s) to prepare for career or transfer
plans. |
*Students may choose from: BU121, BU145,
BU203, BU233, or BU238. |
| ** Please be aware that BU222 - Professional
Selling has been replaced by BU225
- Customer Service Management. BU222 - Professional
Selling is no longer offered. If BU222 is in your program
of study, please register for BU225 or contact your
advisor. |
For more information E-Mail or telephone the Associate Dean of the Business / Computer Division at 1-315-866-0300, ext. 8240 or toll-free in NYS at 1-888-464-4222, ext. 8240. |
Requirements
